Terry Wakefield

E-mail - twakefield@twcllc.com
Office - 262.375.8000
Fax - 262.375.2835
Cell - 414.313.2803
www.thewakefieldcompany.com

Philosophy and Objective

After thirty years of executive-level experience, I know who I am. I was born to lead, not follow. While I am quick to assert myself, I realize that creating economic value ultimately defines success. I am tenacious and direct, yet quick to diffuse confrontation. I usually think three to five years ahead of time, which often tests my patience and that of those around me. I am very competitive and definitely prefer winning over the alternative. I thrive on a sense of achievement rather than the recognition of others.

I believe that effective leaders must earn the trust and confidence of those they lead. I have been fortunate to earn the trust and confidence of many through the daily demonstration of integrity, fairness, respect, perseverance, discipline, and sheer competence.

Regardless of their specialty, financial service firms confront similar challenges. Inadequate process architecture, antiquated technology, and a perpetuation of the status quo are pervasive. As a result:

• The cost of producing financial assets, and particularly residential mortgages, is disproportionate to their value;
• Customer retention rates are woefully low, which results in incredibly expensive portfolio churn;
• The fixed cost component of asset production is too high given the cyclical demand for most financial service products; and,
• Expanded revenue opportunities are impeded by the inability to effectively leverage customer information and offer products at the time when the customer has the highest propensity to buy them.